Notes on being found
Search engines and AI assistants now decide how a business gets described before anyone clicks. These seven pieces explain what they can actually read on a Tasmanian business website — and the order to fix it in. Start at the top if you have ten minutes; go straight to the data if you want the evidence.
- 01 Start here Can AI actually read your website? A ten-minute test A ten-minute test any Tasmanian business owner can run, showing what an AI assistant can and cannot work out from your site — and what to do about the gap.
- 02 The basics JSON-LD in plain English: what it is, and what it is not What JSON-LD is, what it is not, where it lives in your page, and how to check in two minutes whether your site already has it.
- 03 Do this one The five fields that decide whether AI can find your business Name, address, phone, opening hours and area served — the five facts a machine needs, with a copy-and-paste block to send to your web designer.
- 04 Emerging llms.txt and agent.json: the new front door Two small files that tell AI assistants what your site is and who to ask — what they do, how many Tasmanian sites have one, and why it takes minutes.
- 05 Our data What we found auditing 1,045 Tasmanian business websites We read the websites of 1,045 Tasmanian businesses the way a crawler reads them. Nearly three in ten describe nothing a machine can understand, and most of the rest leave out the phone number.
- 06 Cheap wins Your Google profile and your website disagree — what that costs Different phone numbers, an old address, hours that changed last summer. Why the mismatch matters more now that AI assistants reconcile sources, and how to check yours in five minutes.
- 07 What to do The fix list, in order: what to do first, and what to pay for Ranked by cost and impact: the free fixes, the ones a designer should do in an hour, the ones that need a rebuild — and the point at which paying is cheaper than persisting.